Let’s clear up one of the most common questions actors ask before a headshot session:
“What’s the difference between commercial and theatrical headshots?”
If you’re unsure, you’re not alone. It’s something I walk through with almost every client—and once you understand the difference, your headshots can become so much more strategic and effective.
Because your headshots aren’t just photos. They’re your first impression—the image that decides if you get called in. And depending on the project, casting directors are looking for very different things.
Commercial Headshots: Bright, Approachable, Brand-Ready
Commercial headshots are used to book commercial work. That includes everything from national ads and internet spots to print campaigns and branded social content.
These headshots should immediately signal that you’re likable, relatable, and can sell a product. Your energy matters just as much as your look.
As Backstage put it:
“It’s important for the personality types in commercials to be easily identifiable since there are only a few seconds to connect with the viewer.”
And that’s exactly it—you don’t have time to be subtle here.
What makes a great commercial headshot?
✔ Bright, colorful backgrounds that pop
✔ Smiling or friendly expressions—inviting, not stiff or moody
✔ Wardrobe with personality—prints, layering, and even graphic tees (yes, they work!)
✔ Polished, natural hair and makeup—yes to styling but keep it grounded and relatable, not red carpet or editorial.
Your commercial headshot is about personality and clarity. You want casting to see your headshot and instantly think, “They’d be great in a Starbucks ad” or “That’s the young parent in the car commercial.”
Theatrical Headshots: Grounded, Specific, Story-Driven
Theatrical headshots are for TV, film, and stage. These are character-driven photos that speak to the kinds of roles you’d actually be cast in.
They need to tell a story—and fast. When a casting director scrolls past your photo, they should see the character immediately.
Your wardrobe plays a huge role here. As another quote from the same Backstage article says:
“The types of characters you go out for will determine wardrobe in theatrical headshots, but I tend to like earthy tones.”
I completely agree—but I’ll add this:
👉 In addition to earthy tones, I also recommend rich jewel tones. They bring depth and moodiness to your shots. Think deep greens, burgundy, navy, mustard, and warm neutrals.
What makes a great theatrical headshot?
✔ A sense of intention and grounded energy—showcasing your ability to portray real, believable characters.
✔ Subtle expressions that align with the character you’re going for and the tone of the role.
✔ Character-driven wardrobe—smart, intentional choices that reflect the character without looking like a costume.
✔ Hair and makeup choices—your styling should be natural and polished, but you can make intentional choices to support the character. Think facial hair for a blue-collar role or black eyeliner for an edgier type. Complete the look, but don’t go over the top.
Your theatrical headshot should clearly communicate that you're a castable actor. When casting sees that you understand your age range and character types—and you’re presenting them with intention—it builds trust. It shows them you’re not just taking a great photo; you know exactly where you fit and how to market yourself.
Can One Headshot Work for Both?
🚫Nope.
Commercial and theatrical headshots serve different purposes, and they need to be styled differently.
Trying to force one image to serve both markets is a quick way to get overlooked. You’ll either look too vague for theatrical work, or too serious for a commercial campaign.
If you’re on a budget, prioritize based on what you’re currently auditioning for—but know that dedicated headshots for each type will work harder for you.
Want to Know What to Wear?
Once you know what type of headshots you need, the next step is planning your wardrobe. I break down commercial vs. theatrical clothing palettes, layering tips, and how to think like a casting director in this wardrobe guide for actors.
It’s one of the most important steps in making sure your headshots actually do their job.
Final Thoughts
Think of your headshots like product packaging. Commercial headshots sell your energy. Theatrical headshots sell your range.
Knowing the difference—and planning accordingly—is one of the simplest ways to start booking work that aligns with your goals.
📸 Ready to get clear, confident headshots that speak directly to casting? Let’s book your session!
